Each of these men made a faustian bargain with the mainstream media: they traded their reputations for infamy to be evil far-right boogeymen that the media can point to as pure evil. The deal was that they would get famous from the media. It usually takes a certain type of narcissistic personality to be willing to destroy your own reputation to get infamy/fame. Usually it just means the person is an attention-whore who wants fame more than anything else in the world and is willing to do anything to achieve it. If you happen to hold some far-right views or are willing to larp as a nazi, the mainstream media is willing to play along with you in a symbiotic relationship. You larp as a nazi and they will give you infamy. They get to use you for views, demonize their political enemies, and scare normies into watching their cocks, getting clicks and ratings; you fit their narrative. And you will get some attention, you dirty, filthy attention-whore. You will also be destroying your real world reputation, but to a lazy grifter, this is worth it bc you aren't planning on working a day in your life regardless. So no need to worry about job interviews, background checks, or getting fired. You just want that mother fuckin' fame. After all, to a narcissist, no press is bad press. So long as you are getting some attention/fame, it's preferable to not receiving it, even if they're calling you negative things like nazis, murderers, or rapists. Being forgotten is the worse thing of all to a narcissist.
David Duke is the media-fabricated evil boogeyman for Boomers.
Richard Spencer is the evil far right alt right nazi for GenX.
Andrew Anglin is the evil neonazi boogeyman for Millenials.
And now Nicholas J. Fuentes is the evil far-right Groyper nazi for Zoomers.
Which far-right, mainstream media created boogeyman psyop was created for your demographic?